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When we first
considered designing a banking package specifically for
accountants, we spoke with many of your accounting
colleagues. We wanted to learn more about the products
and services that were truly important to them in their
efforts to build a successful practice.
And they surprised us. They surprised us because these accountants were far
more interested in talking about their clients and the
things a bank could provide to benefit them, than they
were in talking about their own needs. We learned a
great deal from these conversations. For example, we
learned that many of your clients seek a variety of
business financing options, from small business loans to
commercial mortgages to lines of credit. We learned that
when you refer a client, you want your clients to
experience a lending process that is very efficient,
fair and predictable.
We also learned that you value relationships.
Relationships between you and your client; between you
and your banking partner; and between your client and
the bank you refer.
Use the navigation above for an overview of the lending,
deposit, and partner product solutions that are
available to you through Professionals Preference for
Accountants.
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